Is anyone really surprised with Netflix earning results? We can all add right? They only lost 1M members and with the other +20M members they doubled their revenue from many of them. In the end it's about the bottom line. The idea to charge more for the same service was a fantastic idea! I'm always happy to see companies jump on board.
Take one Bay Area company that did it before netflix. Odwalla.
What was a 15.2 fl oz bottle of nutritious sugar filled deliciousness is now a 12 fl oz bottle of the same great tasting nectar. Oh, but with 78.9% of the fl oz offering, we should only be paying 78.9% of what was a handsome $3.39 price tag, right? Wrong. Odwalla's price has stayed the same, even continuing to increase with inflation like normal.
So you're asking yourself "What ever came of Odwalla? They must have been run out of town.They have to have floundered into the health beverage abyss." Chances are you're not asking that because you just saw or purchased one in the last 3 weeks. Odwalla is thriving, and in most cases continues to be the market leader in their industry.
Competition is fierce, the biggest of which comes from Naked fruit juices. This size change should surely be the opportunity they've been looking for to top the Odwalla "Superfood" giant. Wrong again, Naked has also reduced their juice size offering to 12 fl oz. Oh ya, and they also maintain the same price tag.
So the next time you find yourself paying the same for less of the same, don't say you've been Netflixed, because the truth is this has been going on far longer than we want to admit.
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